Love The Job You're With

Four years into my last Digital Marketing role, I started to get a little antsy. My younger daughter was over a year old. I had steady childcare coverage and was in a healthy place with self-care (respect to my second born who came out of the womb a good sleeper. I heard this was possible, but never believed!). I was out of working mom triage mode (congrats to the former me!) and began to yearn for a more fulfilling and exciting career. Every time I thought of leaving, I came to the very sound conclusion, “You would be freaking out of your mind to leave this unicorn of a Mommy Dream Job.” I had flexible hours, co-workers I adored, respect, appreciation and a steady salary. So, there was all of that. 

When I looked at job descriptions for roles that would be a natural next step with Director of Digital Marketing titles, all I could see were gaps in my experience and reasons they might not hire me--not to mention the dreaded words “fast-paced environment” or “Must be good under pressure.” 

And then it came to me. Why don’t I make the job I have into the job I want? I’ve outlined some of the steps I took so you can try them out if you’re in a similar situation and ready to start evolving your role into the one you want.

1. Write an aspirational job description WITH a new title
Now is the time to get creative! How would you tweak your current role to become more exciting, fulfilling and more like the role that’s potentially next on your trajectory? Depending on your relationship with your leader and the culture in your organization, you may or may not share this with the team. Even if you never share it with anyone, it’s great for you to have so you know what you’re shooting for and so you can explain the more tactical tweaks to leadership. This may be controversial in some companies, but in smaller firms—tweaks to titles are absolutely possible. Choose a title that reflects the gravity of your new role and something that will be a closer connection to the next step in your career. 

2. Identify skills you want to learn
In my case, I wanted to better understand Digital Content Strategy so I could set the strategic vision for all of our digital and social channels—based on past performance data and strategic goals of the organization. I selected an online course that was well reviewed and requested that my organization fund it because I would be rolling out my new skills to the benefit of the company. Once the course and the strategy were completed, we rolled it out across our channels and tripled our social engagement. It was a win-win-win! What are the skills you want to learn that would also make an impact for the organization and your customers?

3. Earmark conferences you want to attend
Remember all of the times you turned down those invites to interesting sounding events and conferences because you felt like you didn’t have anything exciting to talk about? Instead, you hid out at your desk, optimizing your budget spreadsheet for the umpteenth time that week. Well, things have changed, friend! You’ve wrangled yourself a new role with new projects and opportunities to learn new skills. Now would be a great time to get out onto the conference circuit to be exposed to new ways of thinking and success stories from other companies. Start small with some free or low-cost events that may be two to three hours. Give your leaders the chance to see the impact this time is making on your engagement in your role and on your results before you ask for a ticket to SXSW. 

4. Delegate areas of your role you don’t enjoy (wherever possible)
This one has a few caveats for those who don’t have any direct reports, but in my case I had a few smart, capable employees on my team to whom I could hand over work that they enjoyed and I did not. I made a clearer separation between our roles and eventually was able to distribute that to the broader team. My guess is that there are some of you out there who have employees, freelancers, vendors or agencies to which you can delegate certain tasks, but you don’t because you’re either good at these things or you’re known for these things. Neither of these are good reasons to hold on. Delegating tasks is a great way to leave space for new skills and growth. It can be scary to give up the thing we know is a slam dunk in exchange for the thing we’re just learning—but it’s the only way to stretch our skill-sets and embody everything in our aspirational job descriptions!

5. Sell in your ideas to leadership
It’s one thing to put this all on paper, but within 99% of organizations you’ll need to sell this move to leadership to help them understand why it’s good for the company. Help explain why your new direction is in synch with the goals of the team and the broader organization. Promise to keep leadership in lockstep with your evolving vision and your learnings so that your new knowledge benefits a wider audience. In my case and in the case of many of my clients, the leaders involved were not only anxious to make the changes to roles to benefit the organization, but they respected the initiative and courage that came from the employee to bring it to their attention. This will not always be the case. If that is your situation, then you know where you stand and you have some deep thinking to do about your next step. 

By re-inventing my job, I was able to take on more of a leadership role at the organization because I was confident and proud about what I was doing day to day and the impact I was making for the business. Two years into that role, I discovered coaching, fell in love and the rest is history—but I credit this time in my tenure at the organization to helping me get my career mojo back after having my kids. It was one of those moments I was reminded—hey I’m the one in charge of my career! And man, did that mantra stick! 

Create An Elevator Pitch For Your Career Transition

Twelve years ago, I was part of a layoff at a company that was going through a dramatic downsizing process. I was given three months' severance that kicked in during the sunny first days of June. Instead of sulking and hiding out, I broke out my sundresses, bought myself a pair of pink Pumas and deemed it, "The Summer of Rachel." I took the time to explore my options AND do the reflecting I needed to do to land the right next gig. What did I like about my job? What do I want to do more of? Less of? While I didn't wear my Pumas to networking meetings, I DID talk all about the "Summer of Rachel." Everyone got it. The gift of time to do things I enjoy, spend time with people I love, the space to "not know" for a while.

When you're in the process of figuring out what's next in your career, a time of "not knowing" can be terrifying. My high-achieving, goal-oriented clients admit, "On top of hating that I don't know the answers, how in the world do I explain where I am right now to my family, my former colleagues, my mentors? I feel like a flake!" Of course you feel that way, because that's how you're choosing to feel. I don't know if it's because I'm an optimist or a former marketer, but my next question is always, "How would you describe this time if you had to make it sound exciting…or like a gift?"

The truth is that it takes courage to explore something new. The process can be exhilarating, but it can also be scary and leave you with (as the sage Brené Brown would say) a vulnerability hangover! Hangovers aside, this is the time when being honest and authentic in your relationships can bring your connections to a deeper level. You can admit you don't know the answers. This doesn't make you a slacker. In fact, it makes you a hero. I can assure you the people sitting across from you don't have all the answers either. They have been in your seat in the past or may be inspired by your courage because they are desperate to make a change. 

How do you want to own your career transition story? Let's start with writing a Career Transition Elevator Pitch with some examples from my own career transition from Marketing to Career and Leadership Coaching:

1. Own up to being in a career transition. How does this sound for you?: Example: After 16 years in Marketing, I decided to take a step back to figure out my next move. I looked at my strengths, what I've loved about past jobs and started putting the puzzle pieces together. I don't have the answers yet, but I'm enjoying the process of figuring them out. 

2. What are you finding exciting about this time?: Example: It's exciting to start considering the skills outside of past job titles and descriptions for which people have always sought me out. Motivation, mentoring, writing, career advice. I've done these things throughout my career and when I did them—that's when I felt completely myself. There's something there that I need to look into for sure! 

3. How can this person help you?: Example - Now I'm talking to people who have similar strengths and roles that they seem to enjoy. Would you mind telling me more about your role, how you got there and what you like about it? 

4. Now put it all together!: String all the pieces of your pitch together. You get bonus points if you come up with a fun and creative title for your exploration time. This can be a gem that emphasizes your personal brand AND a clue that you don't take yourself too seriously. 

5. Practice: Practice with friends, family and your close-in circle. Make sure it sounds like your voice and your personality -- not robotic. 

Now own it with the chutzpah it deserves! This is where you are right now. It's not where you'll be forever. Fight it, and you will continue to struggle. Accept it, and you will move through it with grace and a deeper understanding of who you are. 

If you’re looking for a little extra support in honing your Elevator Pitch, please consider the Nail Your Elevator Pitch Mini Course!

The Mini Course includes…

Five short videos that walk you through:

• A welcome and setting you up for success

• Identifying your strengths

• The strategy and approach to writing your pitch

• The formula for three different types of pitches based on your situation

• Getting into action with your pitch

Plus, a workbook where you can write the first drafts of your pitch.

All for $60!

Add a 45-minute 1:1 session to workshop your pitch with Rachel for $125.

Let’s get you out there networking with a pitch that will give you the momentum you need to make that next big career move. Take the next step here: https://www.rachelbgarrett.com/pitch

Escape The Overwhelm That's Killing Your Career Creativity

Often when my clients come to see me, they know they want a career change. They know they’re craving something new, but they feel stuck. They’re exhausted and depleted. They’ve sandwiched our session between a presentation to senior leadership and the errands that are mission critical to running their home for the week (ie. picking up the kid who will be the last one standing at daycare, again). 

When I ask them, “What would you be doing right now if money and time were no object?”, I get a deer in headlights look in response. Not only do they have no answer, but they’re also furious at themselves for being this far along in their careers without knowing what they want to be when they grow up! 

Overwhelm coupled with an anvil of pressure to “do it all” is standing in the way of creative ideas about your next career move. When you keep pushing through the slog, you feel like a shell of your pre-kids self. Remember those (still Type A but) healthy dreamer people? They’re in there, I promise! They had hobbies and unscheduled time where they could disappear for a few weekend hours, be completely unproductive and it didn’t matter. In fact, after they had that time, they showed up to work the next day energized, alive and dare I say, brilliant. 

Let’s reconnect with that carefree-ish person and unpack your overwhelm with the Roles and Responsibilities Experiment I use with working parents:

Roles and Responsibilities Experiment: 
1) Its brain dump time, friend. Break out a piece of paper and create three columns: Work, Parenting and Household. 

2) For each category, write a list of the tasks you’re responsible for on a daily or weekly basis. For now, we’re going to focus on the Parenting and Household categories because my guess is that you do this type of exercise at work regularly. Don’t hold back…put it all on there. Gifts for friends and family take time to purchase. Lunches take time to make. Managing childcare, paying bills, budgeting, scheduling play dates—it’s all fair game and it adds up. This part of our lives is what I call—“The Third Job” and it often puts my working parent clients over the edge. 

3) Now that you have your list, put:

• a “heart” next to all of the tasks you love doing
• a “star” next to the tasks you think are a high priority in your life
• a “D” next to all of the tasks that could be candidates to delegate to your partner, your kids or someone you can hire if you have the means.
• an “S” next to all of the tasks you feel you “should” do, but you’re not truly connected to them. (This group has it’s own exercise that’s coming soon so hang on to it!)

4) Review your list and note what comes up for you. Are there any D’s and S’s on your list? IF NOT, REPEAT STEP 3! Don’t think I don’t know this trick! You’re holding onto control and that’s a surefire way to stay exactly where you are. If you want to move forward, you need to create space and that means letting go of some things. 

5) For those with partners, ask them to do the exercise as well. You can use this as a starting point for a conversation about shifting some roles and responsibilities. Last summer, I took on all of our personal finance tasks including budgeting, bill paying, investing and projecting annual expenses while my husband took on grocery shopping, meal planning and much of the cooking. It’s not perfect (and it will never be), but our kids are trying new foods and we’re more on top of our finances than ever before. It’s an exciting shift. 

6) If you do decide to shift roles, remember there’s a learning curve! You’ve been making lunches and managing the babysitter for years—give your partner some room to make mistakes and learn without judgment. Resist your instinct to take back control after one or two mistakes. When you say things like, “I’m the only one who can put the baby to bed.” you tighten your handcuffs and remove any chance of having a weekend away in your near future! 

As you begin to create space by removing your “should” tasks and delegating, start to fill that space with things that bring you joy. It’s in this time when you’re doing the things you love in the space that you’ve carefully guarded for only you, that you will begin to find clues about your next exciting career move. 

Who's On Your 2017 Career Support Team?

You officially put 2016 (a whopper of a year) to bed with the raucous bang it deserved.  Your goals are set. Your plan is mapped. Your desk is organized and neat and hungry for the powerful action 2017 will inevitably bring.  

There’s one monumental thing you forgot—and in my experience it’s this thing that is the magic that successfully moves people from Point A to Point B, or more realistically—Point A to Point A.1 to Point A.2 and so on. This magic is your team! 

Your team should include all of the people who already support you, cheer you on and motivate you right now--in an informal way. Now we’re going to make it official and specific. You won’t need to draw up contracts or roles and responsibilities documents, and there won’t be money changing hands, just some coffee, wine or a meal on occasion. You will ask for their help by acknowledging their meaning and the special role they play in your life. Yes, deep, but we don’t build powerful, lasting relationships without going there. And in 2017, we’re going there! 

Modern wisdom (or perhaps it’s age-old wisdom that’s new again) tells us that when we seek a life partner, we can’t expect that person to fulfill our every need. I like to apply this filter to my team. To live a powerful life that I create, to be a leader—I’m going to need a lot of support to get there. The open job recs are vast, so let’s identify the needs before we fill the roles. 

2017 Career Support Team

1. Person to make you laugh when shit hits the fan
2. Subject Matter Expert in your field 
3. Someone in your industry, at your level AND who actually cares about your day to day minutia
4. Guru who has navigated his/her career with impressive wisdom
5. Unconditional loving person who will just let you talk
6. Unconditional loving person who cuts off your talking to push you to go deeper 
7. Running partner
8. The one who sits with you when you cry
9. Childhood friend who can cheer you on by telling you that you’ve always had this in you OR that you’ve come such a long way
10. The one who will drop everything and play hooky with you to see a movie 

Your list will look different than mine, of course. 

And before you fill the roles, let’s be clear who SHOULD NOT be on the list. I see clients mistakenly looking to these people for support and as a result, they end up feeling frustrated and depleted. 

2017 People Who Love Us But Don’t Overtly Support Us

1. The person who feels threatened by you (for reasons that are not about you)
2. Negative friend or family member who constantly challenges your actions
3. The person who wants you to play it safe because he/she is scared for you or for both of you

What I find comforting about this short list of people—is that just because they may not support you in taking on some of your goals, it doesn’t mean you need to discontinue your relationships with them. Often times these people are a part of our families, and that’s simply not possible. We CAN change our expectations about these relationships. Perhaps you do more listening to help them in their lives instead of sharing important areas of your life that you know they will not support. You are staffing up with that first list of people, so you don’t need support from this group of people who can’t offer it to you. 

The funny part about this process is that when you are steadfast in driving toward your goals, getting support where you need it and thriving—some of those people who were once negative turn a corner and begin applying for roles on your team. It’s truly wild, but can happen. 

Now that you’ve outlined all the critical roles for your 2017 Team, have fun with your recruiting conversations! Make sure you respect the time of your people, but also don’t fear reaching out. They want you to succeed as strongly as you do—and they will hold you accountable where you, yourself cannot. I was proud to be on the team for many of my friends who were killing their careers in 2016 and was beaming with each achievement. New non-profits created. Documentaries completed, sold and winning awards. Podcasts started. Powerful work-life balance choices. Life is much more full and fun when we’re in it together. And what a relief it is to know that we’ve got our people lined up for the not-so-fun parts.