Level Up Your Leadership With A Great Elevator Pitch

If you’re in a meeting-heavy corporate culture, often you’re introducing and re-introducing yourself several times a day. We’ve all seen the variety in how this is done. 

From the under-sell approach:

I’m in marketing. 

I’m on Michael’s team. 

I sit near the women’s room. 

To the overshare: 

In the 90’s I got divorced and…

Oh no, make it stop—we’re here to talk about SEO!

To the memorable gems that are succinct, articulate and clever—often peppered with an on-brand joke or two. First impressions stick, so why not elevate yourself in those first moments with a thoughtful summary of who you are and what you do. Bonus points if you lighten the mood with a tone that reminds people to stop taking themselves so seriously. 

Here’s my framework for developing an Elevator Pitch that feels natural to deliver in a meeting, at a networking event, on an interview or even at a party. 

Sentence #1: The Overview
This is a one-sentence overview of who you are and what you do. Easy right? If you don’t have the opportunity to finish the rest of your pitch, this sentence should be able to stand on its own. An ounce of creative thinking can go a long way here. If you come up with a clever and unique way of describing yourself, you’re buying the time and audience attention to finish your pitch. 

Sentence #2: Time to shine
Use this space to practice the art of authentic self-promotion. Here’s where you can talk about a couple of strengths, passions or a career highlight. If you’re doing this in a meeting, you’ll want to do your best to make it relevant to the topic at hand, but if you’re networking or at a party—the world is ready and waiting to hear about your quirky talents. 

Sentence #3 (optional): For career changers and re-launchers
If you’re using this pitch for networking and interviewing as part of a career change or re-entering the work-force after a break, here’s where you explain that. You can put a neat and tidy bow around it and then MOVE ON. For career transitions, you can explain why transferable skills one, two and three make you qualified for job description requirements four, five and six. When you’re addressing your career break, you can explain that you chose to take three years to focus on raising young children or care for a sick family member, but now you’re excited to use your transferable skills one, two and three at a mission-driven company. 

Sentence #4: The ask
This will vary greatly based on where you are and with whom you’re talking. In a meeting, it can be as simple as expressing interest in the topic at hand, gratitude for the opportunity to share the capabilities of your team or even a request for everyone to ask questions throughout so the meeting is more of dialogue than a presentation. When you’re networking, think of something you can ask that might be easy for a person to accomplish and make them feel good to deliver. Perhaps it’s an intro to someone in their network or to think of you when speaking opportunities in your area of expertise arise. Obligatory coach note: remember to return the favor and be generous with what you have to offer. Your generosity feels good and also demonstrates that you’re someone with value and expertise, a leader. In an interview, the ask is fairly obvious, but it bears repeating—your ask should drive home why you’re a good fit for the job. 

Once you have a working draft of your pitch, give it the seriousness test. Is there a way to add something funny or at least light-hearted in the first two sentences? Now, practice on people (and pets) in your close-in circle. Make sure it sounds natural and feels like something you would say—and not like a thesis recited by the robot-version of you. When you’re ready to debut your pitch at a meeting or an event, know that it will not come out as perfect as it sounds in your head and that’s OK. It’s a place to start and you can build from there. Notice the difference in the response you get from this new declaration of who you are that goes WAY beyond your former, "I’m with him." Take in the smiles and focus of your audience and know that you did that, simply by owning the space to be the best version of you. 

If you’re looking for a little extra support in honing your Elevator Pitch, please consider the Nail Your Elevator Pitch Mini Course!

The Mini Course includes…

Five short videos that walk you through:

• A welcome and setting you up for success

• Identifying your strengths

• The strategy and approach to writing your pitch

• The formula for three different types of pitches based on your situation

• Getting into action with your pitch

Plus, a workbook where you can write the first drafts of your pitch.

All for $100!

Add a 45-minute 1:1 session to workshop your pitch with Rachel for $400.

Let’s get you out there networking with a pitch that will give you the momentum you need to make that next big career move. Take the next step here: https://www.rachelbgarrett.com/pitch

What Does Loyalty Mean At Work?

In the past year I’ve coached several junior women leaders who were promoted while we were working together (yes!). Their new roles required them to lead larger teams, become more visible with clients and senior leaders and to step into the ever-elusive title of "thought leader." For most, they had the tools they needed to rise to these expectations. Confidence, know-how, grit—it was all there. 

But for a few, there was something holding them back. 

Loyalty. 

It showed up as: 

• An un-spoken contract that they should not disagree with the very boss or mentor who helped them get where they are

• A strong connection to the work they were doing and the people they were serving before their promotions

Together we uncovered how their understanding of loyalty was blocking them from fulfilling their potential in their careers using the following approach. 

1. Disrupt and redefine loyalty
What does loyalty currently mean and what could it possibly mean to you? Are you defining loyalty as a need to stand by your leader no matter how you feel about his or her approach or opinion? One could argue that loyalty is quite the opposite. Loyalty is when you’re clear about who you are and what you believe—especially in the face of disagreement. When you’re true to yourself, others know they can count on you for opinions and that you can provide safety for when they want to be themselves. Taking this one step further, loyalty need not mean staying in one place for eternity. If you’ve set up the premise that you must be true to yourself, then when it’s time for you to move on—supporting new teams and taking on new projects—others will get on board in time, recognizing these as opportunities for themselves as well. 

2. Communicate your new definition
If you’re working on differentiating yourself from your leader as part of your new take on loyalty AND you have a solid relationship with him or her, now’s the time to share your strategy for growth. Acknowledge your appreciation for all of their support, while sharing that you’re hoping to take ownership of certain projects, lead the meetings and most importantly—share a different point of view. Know that this conversation may be challenging, but in having the conversation you’re exercising the very muscles you’re aiming to stretch. Note how it feels in this moment and expect that feeling again as you begin to spread your wings. And if you’re moving on to new responsibilities, I urge you to avoid becoming the person who has two jobs. Be clear about the projects and tasks you’ll be handing off as soon as possible so you can clear your plate for your new role. Offer up the chance for someone new to take ownership of your former responsibilities, just as you are doing with the new. 

3. Practice and witness new possibilities
Oh how I wish simply saying you are going to do something could make you fully change. As we know, it doesn’t, and you will need to practice stepping out of your old loyalty habit of deferring to your boss when you’re set to take the lead. One way I like to do this is by coming up with a word or phrase that can nudge you out of the comfortable habit in the moment. It could be "soar" or "rise" or "carpe freakin’ diem." Whatever it is, saying something in that moment will give you that jolt you need to be the leader you envision. Each time you step into that role with more visibility and authority, your colleagues will begin to expect that’s how you will show up, and in turn they will call on you for your expertise, your POV and your support. 

When you begin to reframe loyalty in your career, you’ll begin to see other areas of your life where your loyalty definition can be tweaked. Are you giving endless airtime to negative family members who want to use your precious minutes for complaints? Over-parenting anyone? As we say in the coaching world, "How you do one thing is how you do everything." So, when you realize you’re stuck in a habit in one area of your life, it’s a wonderful opportunity to begin investigating other areas of your life where that same pattern may be ripe for a reboot! 

Is Your Story Holding You Back?

I overheard a conversation a few weeks ago that struck me to my core. I could not concentrate on anything else. I could not write. I could not answer emails. Spotify, where were you when I needed you most? 

An upper middle class white man telling his friend about how hard it is to be him. How much rejection there is in his life. How much pressure. How people don’t understand how hard it is to do the work that he does. And this is the unbreakable circumstance of his life. This is simply how it’s going to be. 

On the surface, you might think—wow with all this white male privilege, why can’t he simply seize the opportunities that are his for the taking? But, that would be a superficial view of the situation and one where we often get stuck. 

Instead, I viewed the situation with empathy. I realized I could not look away because I’ve been him. He clearly has a story about why he is where he is, why his life is hard and why it will always be that way. There is pain and fear and struggle in that story. I was there once too. 

As many of you know, my parents died in a car accident when I was 11. For 15 years after the accident, I survived, I did what I needed to do, but I also created a story about my life that I could use to protect myself from any hint of failure. 

Whether I was facing the consequences of too many absences in high school, not showing up for a final exam in college, or even a tendency to go for the easy job instead of the one that would force me to learn and stretch—when things got hard, I became that poor girl, that story. The girl who wasn’t parented enough, the one who was incomplete, the one who was broken too early. And she wasn’t meant to live a great life, she was meant to get by. I was prone to saying, "I could have been a drug addict or dropped out of life. So, I’m doing ok." 

And then I woke the fuck up. 

I realized that I created the story about that broken girl. And if I did that, then I can also create the story of a girl who had a rough beginning, but so much love and belief in herself that she learned to use that broken-ness as the very wholeness that fueled her to do incredible things with her life. Why couldn’t that story be true? 

With the right support, the momentum of small wins and the practice of moving through challenges as a powerful person—I’ve learned how to choose this story that helps me soar instead of the one that keeps me standing still in life. 

When my clients come to me, they’re also struggling with stories that are holding them back in their lives. 

I’m the mom who took 3 years off to care for my kids. My career wasn’t going that great before that, so I’ll never get back into the workforce. 

I’m the entrepreneur who has been working my ass off in my own business and wishing I had the routine of a day job. I could never make the switch because people will think I failed. 

I’ve never had a role with great leadership or direction, so I have zero accomplishments or results to put on my resume. 

When we work together to break down these stories, debunk their truth and create a new narrative, beautiful things are possible. What’s the story that you’ve constructed about your life and how is it serving you right now? How is it keeping you in everything, ranging from a life of complaints and pity, to just getting by, to living an OK life. Are you really here for something just OK? For me, giving myself permission to go beyond OK was the game-changer I needed to live a life of meaning. And when that broken girl shows up every so often, I show her compassion, acceptance and love, and remind her that there’s another choice that’s within her grasp. 

Managing Up Is Your Key To Moving Up In Your Career

In the early days of my digital marketing career, I found myself in my mid-twenties leading a large multi-disciplinary team and responsible for a multi-million dollar website launch. It wasn’t a position I’d ever expected I would be in just a few years earlier while finishing up college and changing my major for the fifth time in my senior year (clearly a topic for another post!). I rose quickly and stepped into my role with boundless curiosity and a passion for the work. 

I took to managing all of my direct reports with a fervor and excitement that I now consider to be the early clues of my love for motivating, inspiring and all things leadership. But when it came time for me to report the work of the team and the challenges facing the project to senior leadership, I felt like a teeny tiny person. 

The symptoms of my inexperience were physical and visible. In my status meetings with our SVP, my face grew hot and red. I was holding back tears and I had no idea why. I was taken over by an image that I had done something wrong, I was unworthy of being in the room or that I would need to defend myself. And it didn’t get better when I began to talk. Eyes glazing over. Yawning. Checking watches. These reactions were not going to get me the support for the team or the project I needed. I knew I needed help to fully step into this role by managing up. 

Thankfully, I was able to enroll in leadership training that gave me the tools to build my confidence. I read every leadership book I could get my hands on. Then I practiced, believed I was worthy, made mistakes, learned from them and was honest about areas I wanted to grow. Interestingly, with all my focus and attention in this area, it’s become a great strength of mine, and is something I share with my clients as one piece of the puzzle that can clear the path for them to rise in their careers. Here are three areas of focus for you to practice when you’re managing up. 

1. Heal childhood wounds around authority
For many people, especially for those who are early in their careers, authority figures and hierarchy can bring up a lot of fear. Don’t judge yourself for this fear. We’ve all been yelled at by parents and teachers and athletic coaches and those memories live in our bodies as we sit down with bosses and leaders in our companies. Identify what memory may be a trigger for you, get quiet and be compassionate to the child who was embarrassed or belittled. Do some writing or reflecting on what came up in those moments and remind yourself you are not that child anymore. You are strong enough to deal with whatever anyone would say about you. Most importantly, you can now choose what to believe and not believe. If this seems like an area where you need additional support, it can be life and career-changing to work with a therapist around some of these early traumatic moments that may be holding you back.

2. Less is more
This is a lesson that took a long time for this verbose woman to learn, but once I did, my managing up skills grew exponentially. Your senior leaders do not need to know every detail. In fact, they have no time for those details. You must break down your message to its simple core. What are the high level takeaways and where do you need their support? Wherever you can, make recommendations for solutions instead of dumping problems in their laps. When you come to them with your honed story and clear concise needs, you’re demonstrating that you respect their time and that you have the confidence to take on the details without them. 

3. Authentically promote yourself and your good work
Leverage your time with and your exposure to senior leadership as an opportunity to plant seeds about your pride for how your projects are moving forward, relationships you’ve build and ideas you have that might further the goals of the organization. This is a tough part of the job for many because they feel it’s fake or phony—but truly it’s not if you talk about the things that bring you actual pride and joy. Side note: if you’re having trouble finding those things you have other challenges that you should investigate. When you regularly build the case for the value you’re bringing to the organization, you will be primed to take on more responsibility and clear the path for promotion. Learn more about how to do this with my 5 Commandments Of Self-Promotion. 

The good news is that these are skills that can be developed over time. There are some people who seem to have come out of the womb confidently persuading and presenting cogent arguments to the C suite, but for the rest of us—there’s hope and time to hone our craft. And as with all professional development endeavors, it starts with a mix of self-awareness, compassion and enough curiosity to experiment with a new approach.