Your Personal Brand: It's More Of Who You Already Are

I love Brooklyn. 

I tell (what I think are) funny stories about my daughters. 

I'm grateful to have transitioned my career from digital marketing to support the advancement of women and girls. 

I love talking about topics where I can blend my marketing and coaching expertise (cue the foreshadowing). 

I sometimes over-share. People appear to be charmed by it (or at least they tell me they are). 

I've gone through some hard shit and I see that as a strength—not a weakness.

I like simple clothing and a clean, clear kitchen counter. 

I'm always in the process of connecting two or four or one hundred great people. Friends call it "The Rachel Garrett Explosion." 

I believe people can choose to be the best version of themselves (which is usually 10x who they thought they could be) and I will do whatever I can to lovingly push them in that direction. 

I dance the line between snark and hope. 

This, my friends, is what I would call…my personal brand. Which means, it's not fake or phony. It's me—after doing the work to think about who I am. 

Here are some of the most commonly asked questions I get about personal brands to help you get yours up and running:

Why (do I have to do this crap) is a personal brand important? 

People are going to form an opinion about who you are no matter what you do. Wouldn't you want to do your best to project the message about you that is based on the core of who you are? When you're clear on your personal brand, you can be more of yourself in conversations—and that authenticity will put you and others at ease, fueling deeper, more meaningful relationships. 

How can it help my career?

Your personal brand makes you more memorable—and it helps you stand out from others with similar titles and roles. It also drives people to connect you with opportunities, projects, people and information that are a match with your strengths and priorities. For example, awhile back a New York Times article came out covering various coaching firms who were supporting parents returning to their organizations after Parental Leave. Ten different people texted, emailed and FB messengered this article to me. Supporting working parents is so core to my mission and my message that all of these friends, colleagues and acquaintances felt compelled to share it with me!

What's the first step in creating my personal brand?

Self-acceptance for the win! All of those imperfections you've been trying to hide are personal branding gold. Your imperfections make you more relatable, believable, trustworthy and human. I'm grateful to blend my two careers to tell you, being you is just good marketing, friends.

What are the components of my personal brand?

Get clear on your values, strengths, passions, imperfections and your style or aesthetic. Also—what are the topics that when you talk about them—you are impassioned and alive? This is what I call "Your Truth." You can see my article on What Happens When You Speak Your Truth to better understand how that plays into your brand. 

How do I get the word out about my brand? 

In everything you do. At a surface level, it's about how you dress, what you post on social channels, how you design your home—all of these things say something about who you are. And then when you go a bit deeper, it's who you're being in the world. Are you living your values in your relationships and in your job? Are you connecting with people and companies who live those values and share in your mission? The people with whom you hang out are as much a reflection of your brand as your latest Instagram post. 

How do I know when my brand is working?

When you feel like you're being yourself for a large percentage of the day AND you're getting momentum in your career and relationships—it's working! Isn't it wonderful to get traction when you're simply "being" instead of "trying" all the time? Also, when you begin attracting the kinds of opportunities and people who are in synch with your message and your values, you know you're cracking the code. 

Now that I have two decades of professional experience spanning two distinct careers paths, I believe more than ever that my personal brand was a critical component fueling my career success. Building a personal brand is a long-term career approach that assumes you won't always be in this role, at this company or even delivering remotely similar services—but you will always be you. And you—with all your strengths and imperfections—are the person in charge of your success, no matter what you're doing. 

What If You Give Up Needing To Change?

Sometimes I'm communicating a message so often to clients, it feels like the universe is begging me to shout it from the rooftops. And yes, I did just use the "u" word. 

You're OK. Actually, you're more than OK. You're great. 

Your skills are valuable. 

Your strengths are marketable. 

Your jokes are funny (most of the time). 

YOU ARE ENOUGH. 

This may sound like a bizarre approach from a Career Coach. I'm supposed to be the one facilitating transformation in each session, right? As one of my clients said, "I feel like I'm supposed to have an Eat, Pray, Love moment with you or something, where I discover my passion out of nowhere." 

To clarify, "nowhere" for many clients is a place of self-judgment, guilt and focus on skills they don't have. Not exactly a breeding ground for new ideas or Eat, Pray, Love moments, friends! Our consumer culture of "never having enough" and social media obsession with "never being enough" has led us to this place, but as always—we have the choice to stay or create something new and different for ourselves. 

What if you give up your commitment to your self-proclaimed lameness and start from where you are? How do you do this? I'm four steps ahead of you. Here's how I work with clients to disrupt the cycle of self-loathing and create new possibilities with self-acceptance. 

1. Focus on things that bring you joy
Don't EVER underestimate the medicinal qualities of joy. When you feel stuck or down on yourself, giving yourself permission to feel and experience joy reinforces that you matter. 

2. Spend more time using your strengths each day
Identify your strengths, ASAP. If this is tough for you, reach out to friends, family and colleagues to ask them what they see as your strengths. Once you've done this, look at your days and see if there are ways you can tweak them so you increase the time spent on activities where you naturally excel. Leveraging your strengths will boost your confidence and allow ideas to begin to flow about other ways you can use these superpowers. 

3. Disrupt your mindset with awareness and mantra
Become aware of your self-judgment throughout the day. Notice how often it comes up and when it does, close your eyes, breath in and breath out as you say, "I'm enough." It's in these micro-actions that you begin to find relief, safety, peace and an openness that sets the stage for creativity and growth.

4. Invite clues without demanding them
When you're walking through your life, notice when you feel excited, happy, curious, engaged or hungry to know more. Write down those moments in a note on your phone or in a notebook. Express gratitude for the clue in that moment, but don't set high expectations for what each clue will mean for you. You may scare them away! If you don't feel any clues, turn up the volume on the first three steps, mentioned above.

I never thought I would say that it takes courage to practice self-acceptance and self-love, but I'm going there. We are a culture that gravitates towards pain, complaints and discontent. Rebellious optimism is required for cutting through the noise of what our world tells us we should and shouldn't be. Now doesn't that sound like fun?

The Forgiveness Career Strategy

At this time of year, as a Jew observing Rosh Hashanah (The Jewish New Year) and Yom Kippur (The Day of Atonement), I’m flooded with reflections on forgiveness. Forgiving others when they ask (and even when they don’t), and most importantly, forgiving myself. 

Looking back on this past year, I can recognize moments where I wasn’t always the human I wanted to be. I remind myself that I will never be perfect (and that’s okay), but I can do better. Sitting with the raw pain that comes from messing things up hurts—but being present and honest with myself, my community and the people I love is part of the process for lifelong learning and continuous growth.

I forgive myself for being the latest, last parent to pick up my weeping six-year-old.

I forgive myself for being consumed by my business at times when my family needed me. 

I forgive myself for not living far enough outside of what’s safe to push my business and career where I know it can go. 

I forgive myself for the times I was overwhelmed with the brokenness in the world and chose to do nothing instead of doing even something small. 

I forgive myself for using my losses and struggles as excuses to hide instead of fuel for a fierce, bold life.

I did all of these things, but I will not be able to move on or do better until I forgive myself, without harsh judgment, without punishment, and without consequence. Within this place of honesty, healing and openness to washing ourselves anew, we discover opportunities to remind us of who we want to be and take actions to become those people. 

The process of forgiveness allows us to say, “I did that.” instead of “I am that.” 

Once you put that action in the past, you allow yourself to keep it there and become something different. If last year, you couldn’t find the strength to stand up to your toxic boss in the face of his harsh words, forgive yourself and see what happens. If you’ve avoided giving your team necessary feedback fearing you would mess it up, that was then. Acknowledge your fear, then forgive and run towards it instead of away. 

One way to further explore forgiveness so that you can ignite the energy on the other side is to write a forgiveness letter to yourself. It may sound woo-woo, but you know me well enough by now to know 1) I go there and 2) That shit works. 

Here’s how we do it: 

1. Take some quiet time and write in a journal, on fancy gifted stationary you never thought you would use, on your laptop or even on your phone.

2. Think about the pain and shame you’re feeling.

3. Acknowledge the ways you are responsible for these situations and these feelings.

4. Grant yourself unbridled, loving forgiveness.

5. Read your letter aloud by yourself or with anyone with whom you want to share.

6. Be open to what happens next.

Of course you can make this more of a regular practice rather than focusing on it once a year. If you’re feeling stuck, one way to get into action is by simply focusing on forgiveness. Who can you forgive in your life right now? And how can you forgive yourself in your current situation? By starting with this approach, you will find a release and an ability to get back into the flow of ideas and possibilities you didn’t know were waiting for you. 
 

5 Ways I Use My Values To Guide My Life

I've been a student of the Personal and Professional Development world for nearly 30 years—first as a hobby and way to satiate my unending curiosity about people—and then as a career and way of life. I've identified my five core values over the years as part of various workshops, classes and books, but I remember each time writing them down and then promptly tossing that piece of scrap paper in the most convenient recycling bin. I was clearly missing the point thinking that all I needed to do was to figure out what they were and the rest would magically fall into place. Well, guess what? The change I was seeking by living a life based on my values didn't materialize until I turned what I hoped would be magic into a practice. 

I started with baby steps to begin walking my talk. I did the values exercise one more time and came up with a slightly tweaked version of the values I want to live today:

Courage. Connection. Inspiration. Peace. Fun. 

I, like many of my clients, had trouble narrowing down a list of over a hundred values to simply five, but now that I've adjusted my life around them—looking at that list feels like the core of me. Now, I keep them in my wallet, in a note on my phone and on my whiteboard. I write about them. I talk about them (as many of my nearest, dearest and not so nearest and dearest know.). 

Here are 5 areas of my life I've synched up to my values to both rewarding results and clear direction for where I need to continue my work:

1. Career
Because I transitioned to a field that was focused on personal growth, this was a no-brainer, first domino to fall. As I began to build my business, I looked at the actions I was taking both as a coach and personally, to see where I was living up to my values, and where I wasn't. What could I do differently to be more courageous or inspire my clients to be the best versions of themselves? What could I do to stop taking myself so seriously and have a laugh with a potential client? And I'm thrilled to report that each time I come back to this as my core—I find answers unbound and energy to move through the things that scare me. 

2. Time
I like to call this chapter, "Google Calendar meet Rachel's values." I took a hard look at all of the things I had scheduled—in both the professional and personal aspects of life, and I made sure they laddered up to my core. To be honest, when I started, it was a total shit show. Not only was I committing to things that had more to do with other people's goals and priorities than my own—but I was over-indexed on a couple of my values while the others were completely MIA. "Peace. Peace, anyone? Bueller? Bueller?" If peace was important enough to put on a top five list—why was I not making time for it? I began asking for more childcare help from family or babysitters so I could schedule time in for breaks and time to refuel, in general. On my most recent summer family vacation, I read an entire novel. This, my friends, is called progress. 

3. Money
I won't linger here because you can read my deeper dive on this topic in, I Tracked My Spending For A Year And Here's What I Learned. After reading Kate Northrup's beautiful book, Money: A Love Story, I took her sage advice and began regularly reviewing my spending to make sure it aligns with my values. While this is an ongoing practice and something I am continuously working on, I feel inspired by taking charge of my finances. Sure, purchasing life insurance or managing a budget may not make everyone feel inspirational, but focusing on and planning for the future does for me. It certainly grants me some peace, as well (inspiration and peace—a two-for-one)!

4. Tough decisions
This is one of my favorite approaches to using values as a tool in my coaching practice. Many of us struggle with making decisions. When you use your values as a filter for decision-making, it can be that small step you need to begin trusting your gut and tapping into your inner compass, your intuition. This may sound obvious, but I like to ask myself, "If I do X, will it bring me closer to a life of [INSERT CORE VALUES]?" Sit with that question when you have quiet time and/or let it percolate for a few days or weeks. Remember, there is no "should" when you're making decisions from your core. If you're using a should, that's a clue that you're using someone else's values and not your own. 

5. Relationships
Truly, in this one—I feel I'm just scratching the surface of how I can be living my core. For the most part, it's who I am with my clients, my friends and most of my family—and that's been an exciting change. I hear from friends about their pride in who I've become in the past few years and that it feels like such a natural shift. That said, it strangely feels the toughest to pull off in two of my most important relationships—with my daughters. I'm working through our culture's definition of who I "should" be as a mother, to shut the Pinterest projects and the perfection down—so I can be fun and at peace—instead of the stressed out soul trying to keep up with it all. Really, what's fun about getting everything on the to do list done when my kids ask me to spend time with them? When I'm able to breathe through it and let the dishes sit one more hour so I can teach them how to play jacks or draw together in our meditative coloring books—I know I'm moving through the "should's" into who I want to be for them and for us. 

The process of staying true to who I am is not always simple, but it is clear—and that's one of the reasons I find it absolutely achievable. I also leave the necessary space for my core values to shift when I'm hitting different milestones in life. This is where I am right now and it feels truly me, but there will be a time when another priority may gain enough momentum to find a way into my top 5. And while I may not be exactly ready for it, I have built a practice to work through that change and adjust my life to meet who I've become.