Career Shift Blog

by Rachel B. Garrett

Rachel Garrett Rachel Garrett

Summer Intentions, The Beach And Beyond

Over the summer months, many of us continue in business as usual mode with the same routines—reacting to our email and our calendars set by others’ agendas. We move along in our white pants and sunglasses, with one or two weeks of vacation thrown in for good measure. We often begin September feeling like summer came and went without much remarkable to differentiate it from the rest of our year, save some sweaty commutes and a couple of lovely beach days. Now with summer nearly half over (yes, startling, I know!), I’ve had some time to reflect and ask myself: 

  • What am I planning to accomplish during this naturally slower paced time of year?

  • Am I tracking toward achieving those goals?

  • What will success look like? Will I feel I hit the mark as I regroup over Labor Day Weekend?

After I drop my girls off at day camp at 9 am, I wipe my brow and focus on these things that will make my summer months stand out as a short window of time with a big impact. 

1. Networking
Contrary to popular belief—summer is a fantastic time to reach out to former colleagues, contacts in your field, companies you’re interested in joining long-term—anyone who’s been on your “grab coffee or drinks” list for awhile. And if you don’t have that list, start creating it when you have some down-time (like right now!). The office has a natural slow-down feel while people collectively take vacation—allowing you to have more space to set up fun meetings to connect. Summer also brings out a more relaxed and open tone to these conversations that may not happen at other times of year. 

2. Planning
September through the end of the year is career and corporate crunch time. We’re tasked to: make or beat annual revenue, achieve or exceed professional development goals, spend all the money we were too busy or hesitant to spend throughout the year, and do everything we said we would do in January. By taking some of your summer hours to rework the plan, adjust the monthly targets and get creative about how to re-invest those extra dollars—you are setting yourself up for a fall where you can actually enjoy the changing of the leaves and get excited about the kids going back to school. 

3. Big Projects
You want to learn a new skill? Take a class. You want to write a short story? Block out the hours and write your first draft. You want to de-clutter the kids’ rooms while they’re at camp (very hypothetical, of course)? Get out those garbage bags and go to town. Choose one or two projects that you want to accomplish over the summer. They should be your top priority projects, the kind that when you visualize completing them—you get a physical feeling of relief. If you have ten big projects on your list for summer—go back and edit. Schedule the others for later in the year so you don’t simply cross them off the list. The goal here is not to make your summer chaotic and overwhelming—it’s to get something big and high priority accomplished so you feel like you took a leap in an area that’s meaningful to you. 

4. Vacation Strategy
I have already had my fair number of client calls this summer WHILE my clients were on vacation. They’re often doing some work while they’re out, but in most cases—not an overwhelming amount. Ironically, the fact that they’re not completely disconnected is stressing them out more than the work itself. For people with intense careers that they love, I like to flip the idea of vacation on its head and ask: What are the things you want to do this week that will make it feel like vacation? The answers may be read a novel, spend time with family, grill and eat dinner outside. Completely disconnecting may not be on the list—and that’s ok. Schedule those vacation gems in your days first and then if you need to check email once a day and take a couple of calls—make sure those things don’t interfere with your vacation gems. You get to create what a vacation means to you and once you do, you can use YOUR design as your go to approach. 

Most importantly—to make summer feel like a standout player in your year—make the most of these months by peppering your schedule with those summer-specific things that bring you joy. Outdoor movies and music. Rooftop bars with old friends. Playing hooky on a slow day without meetings. And of course, the beach. The beach. The beach.

summer, beach, intentions, projects, planning
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Rachel Garrett Rachel Garrett

4 Ways To Include Men In The Advancement Of Women In Leadership

I have two daughters who believe they can be whomever they want to be. I spend my days supporting women in the pursuit of their dreams and the shattering of glass ceilings. Yet much of my inspiration comes from early memories of my father conquering any obstacle with charisma, wit and unwavering will. While he wasn’t a feminist by any stretch, he believed in the power of his daughters and the world they were capable of bettering. I’m confident if he were here today—we would be having the open and often uncomfortable dialogue required for cultural and generational change. And that’s what it takes: an inclusive dialogue and a partnership where we’re walking forward together. We may not always be in lockstep, but we must understand that we’re never going to get to gender parity on our own.

Here are 4 ways we can include men on the path to advancing women in leadership. 

1. Make the policies more inclusive
Deloitte is ahead of the pack when it comes to policies with its 16-week leave. While it’s not the longest leave out there, the policy is the broadest in scope, allowing “men and women—to take up to 16 fully paid weeks off to care for a family member. This includes a new child, spouse, or aging parent.”* By making the policies open to both men and women around caregiving beyond children—the organization exponentially increases the impact of the program and most importantly the buy-in of leadership. According to The Wall Street Journal, the policy “has the potential to "normalize" caregiving, making it okay for single people, men, senior executives—anyone—to take a block of time off to care for an ailing family member or a new child.”** As employees of different ages and genders are able to leverage this opportunity, more will be able to take part in the vital ongoing conversation about the value this policy brings to both the firm and its employees. 

2. Invite men to the conferences, workshops and conversations
Because of my passion for supporting women in leadership, I go to a fair number of workshops and conferences about the topic. While I’m completely engaged in the content and the palpable inspiration of the speakers—occasionally, I’ll look around the room at the sea of professional women and think—we’re talking to ourselves and that’s why we’re not making any headway. I’m encouraged when I talk to women’s interest groups within Fortune-100 organizations about workshops and we both agree—the content and the spirit of the room MUST work for both men and women. The panel must be diverse in gender and race. The name of the workshop and the marketing materials must be inclusive. This sounds obvious, but I can assure you, it’s often not done—causing us to continuously recycle the same ideas within our closed circles.

3. Find senior male advocates and mentors
Just because you want to be an inspiring woman leader, doesn’t mean you must find all of your inspiration from women. I’ve built wonderful relationships with some of my male leaders throughout my career and they continue to show up for me with wisdom, support and connections within their respective networks. By continuing to seek out these male advocates, you’re including them in the conversation of what it can look like for a woman to lead, broadening their perspective of what’s possible, while giving them an opportunity to be a change-maker via their support of you and your career. If you position it that way, I promise they’ll want to join you for the ride. 

4. Empathize and educate
Men are our partners in moving toward gender equity in leadership and in pay. If we see it any other way, we lose traction and remain stuck. Quite frankly, those men who don’t partner up will be left behind over time—because the movement is hitting a tipping point…this is happening. In my practice, I see women who have been culturally indoctrinated to “want it all,” strive for perfection, feel plagued by guilt if they ever prioritize work over family—and willingly take on the role of CEO of the household. And on the flipside, men are faced with the pressure of provide or perish. Women want to have creative and exciting careers and men yearn to participate more in parenting. As women, if we can empathize with where men are coming from, the pressures they face and the distance they often feel from being able to engage with their families in a real and meaningful way—we can start from a place of partnership in our educating of each other on the costs of how we’re currently living. We can advocate for ourselves instead of stewing in resentment or complacency. We can ask for help, believe asking for help is a sign of strength and believe that the men in our lives are capable of providing that help. 

All of this said, I do live in a reality in which I know there are institutional biases firmly in place—but the necessary disruption begins with coming together, rather than fighting each other. I’m optimistic because I’ve seen this model work, and because women leaders and like-minded men are creating new institutions that will be this change we’re seeking. They will set the example. They will amplify their voices and their results, and those who are smart will listen. 

* Exclusive: Deloitte Enters the Paid Leave Arms Race With 16 Weeks of Family Leave on Fortune.com
** This new paid leave policy may be the smartest perk for families yet on WashingtonPost.com

leadership, women leaders, career women, working women
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Rachel Garrett Rachel Garrett

Intuition: The Most Powerful Career Tool You're Not Using

A few years ago I found myself in a career rut while working in digital marketing. I had done all I could do to follow my own instructions from my post, Love The Job You're With. I was learning new skills and achieving improved results for the business, but something was still missing. I was hungry to do something completely new, after a long career with very similar roles. But what could it be? I was truly stumped. 

I decided to take a couple of career assessments to get me thinking in a new way. One of the assessments provided a roadmap of all the possible career paths best suited to my interests. Number one on the list—Career Coach! While I read my results with a healthy dose of skepticism, given my long career in Marketing (which was also on the list by the way), the idea resonated enough with me that I felt compelled to dive into a fervor of research in a short time. Within 24 hours I'd assembled a matrix of all the Coach Certification programs available in my area, my contacts that had gone through the various programs and the times of my calls to speak with them. The more research I did, the greater my conviction became. I quickly learned that my top choice program had a cohort beginning the following week. I wasn't expecting to be forced to make a decision this quickly about a size-able investment of time and money—and yet every cell in my body was saying, "You must do this!" I listened. 

I talked to my very supportive husband, my biggest advocate and cheerleader. "I know it sounds insane, but I feel like I need to do this. While I know it will be a lot of hard work, I know I'm up to it and I can't remember the last time I was this excited about my career and where it's going." This was a no-brainer for him. He agreed that not only did I need to do this, but in actuality, I'd been coaching my entire career—and this would make it official. 

My intuition was critical in moving me toward my current path of coaching and it continues to be my strongest driver in building my business. While I had some opportunities to hone my intuition in my corporate career, I found that it was not something that was often admired or respected, and in turn, I frequently kept my hunches to myself until they were validated with reams of data. It has taken time to unlearn this behavior and not only begin to reconnect with that intuitive voice, but also take risks in trusting it. 

I see this as one of the biggest challenges for my clients when they walk through my door. They come to me for advice, wanting me to make a slew of decisions for them and they quickly learn…I don't do that! My advice would come from my perspective and in coaching, I help clients tap into their own inner wisdom so they can find the solutions that are right for them. I find that when we are disconnected from our intuition, we're rudderless and stuck—looking to others to make decisions for us and following the paths of friends and family who have done the self-reflection that we have not done. In my practice, I help clients reconnect to their intuition so they can begin to experiment with trusting it and monitoring the results. 

In order to get a taste of how it works, you can try this exercise:

  1. Close your eyes when you have five minutes of private, quiet time (even if you have to schedule it!). Say hello to your intuition. Acknowledge that you've neglected it lately. Take a deep breath and let your intuition know that you're open to listening now.

  2. Every time you feel that strong gut instinct in your body, keep a journal (or note on your phone) of what it is, where you feel it and if you're going to follow it.

  3. Try following it once a day for a week. Note the results in your journal. How did you feel when you followed your intuition?

All of this said, I think it's important to validate your intuition with data—and I continue to do this within my business. As an entrepreneur, I don't have time to do this for every decision. I have learned to go with my gut much of the time so that I'm constantly moving forward. While this may not be possible in many corporate cultures, there can be a balance where we practice leveraging this critical tool as a way to develop in our leadership and to grow in our expertise within an organization. As I develop my own intuition, I'm comforted to know I have an internal compass on which to rely—even in the most complex terrain. 

intuition, career tools, gut instinct
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Rachel Garrett Rachel Garrett

10 Ways To Write Emails People Will Read

Whether you believe email is the enemy or you get a tingle with each chimey alert—or you consider it as over as the phone call—let me set the record straight. In professional life: email is still here, it’s important to do it well, but it shouldn’t rule your life or be your only communication channel. Here are some strategies I’ve developed over the years that I share in workshops with employees who are helplessly overwhelmed by this still critical information tool. 

1. Tone = Professional + Dash of Personality
When I review emails my clients send, I find they are often on opposite ends of the spectrum—from casual enough to be a text to so formal they seem robotic. Where you land on the continuum does depend on the corporate culture of your organization—so it will vary. When in doubt, I lean toward a mostly professional voice while adding in the use of contractions to tone down the formality. Most importantly, if you want your emails to be memorable throw in a nugget from your personal brand or a note of connection you have with your email receiver. This reinforces the relationship you’re building with this person and will make him or her more likely to respond. You’re appealing to your audience as humans and not simply someone from whom you need something. 

2. Clear Subject Lines Win Every Time
Remember those SAT Prep reading comprehension exercises where you had to find the main idea of a paragraph? It’s time to revisit that skill. You must be clear about what you need in the subject line, using it to highlight a tight deadline or action required. Also—if the conversation in a thread has evolved over the course of the back and forth—make sure that the subject line reflects the current email you’re sending instead of simply using the same subject line you’ve been using for weeks. Lastly, don’t send emails without a subject line. Just don’t .

3. When Angry: Save. As. Draft. 
Sometimes an email comes through that grabs you by the throat. Whether you’ve been blamed for something you know you didn’t do or it’s simply another request from that person who expects you to do her job again—DO NOT rage email a response. Instead of writing the email immediately, go take a walk. Run up and down 8 flights of stairs. Find a YouTube video of baby goats at a yoga class (which you should do anyway). If you must write the response as soon as you get it, do yourself and your company a favor: save as draft and then walk away for at least 15 minutes. Nothing good is coming of that immediate angry response. I promise you. Take it from someone who was reprimanded by her CMO for sending that email. All roads post-rage email lead to a dark place. 

4. Consider Your Audience
Even if you’re writing a similar email to many different recipients, do not simply cut and paste your email content and send. Think about your receiver. What level is she in the organization? How well do you know him? Do you have a hobby in common or a child the same age? Is this someone who requires data to prove out your assumption or is it someone who simply wants to be informed at a high level? An email to a senior leader should be short and concise, given the limited time he or she may have to spend on your email—where as an email with your day to day contact on a project can provide more detail. 

5. Formatting Is Your Friend
Back in my digital marketing days I worked with one colleague who sent me emails that were 5-6 paragraphs of running prose with at least 10-12 questions set within long-winded sentences. These emails made me angry. I still get angry thinking about them. Marie Kondo your emails, friends. If those flowery sentences don’t bring you joy, don’t write them and PLEASE don’t make others read them. Bold category headers, bulleted lists of questions, clear objectives, underlined deadlines—when I receive emails with these things, I feel safe. Like all is right with the world and I can accomplish anything. Don’t you want to make people feel this way?

6. Deadlines Motivate People
Oh I wish it weren’t so, but it is. Deadlines keep people in line, so if you are asking them to do something—you’re missing a NECESSARY step if you don’t include a deadline. Put the deadline in your subject line. Put it in bold, underline—or even red font within your email. If it’s a tight deadline—acknowledge it as such and invoke the name of the important person who is committed to all of you making this deadline. Agree to offer more time in the future and when it’s within your control, stay true to this agreement. 

7. Don’t CC The World
Get clear on roles and responsibilities for your projects and what the communication flow will be at the very beginning. When you cc a near nation-state, you raise the stakes on each email thread and throw off the productivity levels of people who did not need to be informed of every detail. What could have been a simple back and forth on logistics is now a keynote speech via megaphone. Why create this level of pressure where it’s not necessary to do so?

8. Two Words: Proof Read. Whoops, That’s One Word
This one bites me often, which is why I know myself well enough to hire a copyeditor (who was thrilled to get a shout-out in this post!) . Even though you’re working fast, you must read your email a couple of times (at least!), spellcheck, and make sure there’s only one space between each sentence (a pet peeve of mine). You don’t want to proof read for the first time after you’ve hit send and get the stomach pit! This is avoidable and while I don’t expect perfection—typos may be the thing that separate you and a competitor or a colleague who may be after the promotion you want. Proofreading takes one minute and it’s a minute very well spent.

9. Follow-up Separates The Leaders From The Rest Of The Pack
You may think you’re being a nudge, but many people actually rely on your follow-up. While I don’t recommend waiting for others to follow up with you as your queue to complete a task, I do acknowledge that the world in which we live often requires a second (or even third) email to convert a client, set up a meeting, or even prompt someone to meet their deadline. When you don’t follow-up, you leave opportunities on the table—and that’s not how we do things when I’m your coach. 

10. Amidst Confusion, Pick Up The Phone
After the 4th, 5th or 25th email back and forth on one topic, you may get a gut feeling to have a conversation or set up a meeting. Trust this instinct! Tone, intentions, and humor can be lost in a marathon email thread and you could save yourself and colleagues A LOT of time by picking up the phone and hashing things out in a 5-minute conversation. If you’re not making a phone call or setting up the meeting because you want to make sure decisions are documented, work through your challenges on the phone and then send a confirmation email of what you discussed to assure everyone is on the same page and you have the written documentation you need. 

For many of you with 5+ years of experience this will be a review and also a reminder of what to share with your teams who may not have the institutional knowledge of email etiquette and efficiency. If you’re at the beginning of your career, get some feedback on your emails from more senior members of the team. If you can get on the right track early in your career, think of the hours of time you can save for all involved. 

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