Last year I worked with a coach who told me I MUST start a blog and a newsletter in order to grow my coaching practice. This was not good news. I didn't have the time. I didn't have the ideas. And most importantly, I feared it would be shit. 

Throughout my corporate career, I loved writing, but the only time I ever gave myself permission to write beyond email and PowerPoint was the 6 months I blogged about my ridiculous dating life while my then boyfriend (now husband) and I were on a break. As the late and great Nora Ephron put it, "Everything is copy." I knew, even if the date sucked, if the guy was arrogant or socially inept—or if I was, it was still a good story, making it worth getting out there. 

I became a fierce, bold, awkward twenty-something with zero game to take on dating life in my beloved—but harsh—NYC. While the blog grew a teeny fanatical following—due mostly to my friends and family who were worried about me (thanks loved ones!)—when I reconnected with my boyfriend, I feared my life became too boring and mundane, and after one final post, I gave it up. 

Thirteen years later, when I learned the necessity of blogging as a "content marketing" practice, I spent a week resisting, brain dumping pages worth of excuses and reasons this was a bad idea. And then I channeled the peace, comfort and joy that my dating adventures brought me during a truly rough time in my life. How it pushed me to do things outside of what was comfortable so I could both get out there and live AND have a creative outlet to reflect and observe the absurdities of human behavior—starting with my own. 

I decided to commit, but in order to do so, I set up some guidelines for myself that have been pivotal in sticking with it for nearly a year. I've outlined them here to inspire you as you jump into your own creative practice (which I highly recommend you do!): 

1. Do instead of asking for permission
For many years during my digital marketing career, I was called to write, but I thought I had to get my MFA to pursue it. When I thought about taking evening classes as a working mom of two, I became overwhelmed and dropped the idea altogether. Then two years ago, I read Elizabeth Gilbert's, Big Magic, in which she says, "The guardians of high culture will try to convince you that the arts belong only to a chosen few, but they are wrong and they are also annoying." What if I don't need a degree or a credential? What if my first blog posts aren't even very good? I will never even know if they are if I never get started! So, without a workshop, a course or even a plan, I began. 

2. Experiment and play
I didn't know how to move forward or where to begin, so I promised myself I would take risks with topics, my voice and my style. I would have fun. I would take this time to be quiet, reflective and to go deep into my observations of people and myself. I started to include topics that came up often within my coaching practice, as well as topics I was personally struggling with. Combining the personal with the professional allows me to see what topics resonate best with my audience and learn more about the people I'm serving. 

3. Be honest and be you
I spent my first couple of weeks judging my conversational, self-deprecating and yet optimistic tone. Then I let go, because 1.) I was following my first two rules, 2.) It flowed right out of me and, 3.) People liked me…they really liked me. The moment I allowed myself to curse in a post was liberation to my core. I wrote it, held true to it through the copyedit—but when it came time to hit publish on LinkedIn—I hesitated. What was I thinking? This is my professional network! What will they think? And then I realized a sprinkling of choice words for emphasis has always been part of my style, so, "Fuck it." I published. 

4. Make it a top priority and show up
I knew the only way for me to commit fully was to make my writing time my top order of business. I blocked out two three-hour windows a week into my calendar for each week in the coming months. I scheduled everything around those times. When a client asked for a session during those times, I held firm and practiced saying that I was booked. When I showed up to write on those mornings and I felt uninspired, I kept going. I wrote anything. I stayed with it, and it was/is nothing short of brutal. Some days I ended up with 3 paragraphs in three hours and sometimes a piece seemed to write itself in an hour. And then there are the days, like today, where I'm making it work against all Starbucks odds (like the woman who loves to have conference calls in public, the baby who's wailing for food, and the carpets that must be vacuumed during peak business hours). 

5. Know they can't all be winners! 
Part of experimenting is knowing sometimes you'll crash and burn—and not only accepting that, but expecting it. I've found that sometimes I have the hardest time getting back to writing not after a post that experienced radio silence—but after a piece that was well loved. Even on a small scale—I feel the pressure of expectation, hoping the next time I write, it will be just as good. It's usually not. Yet, I move on and know that next week I have another shot, another chance to share my thoughts and to reveal new observations I have about what makes people tick. 

6. Express gratitude
Your support is the fuel. I am simply in awe of all of you and beyond grateful for your invaluable feedback. Thank you for reading, for forwarding to your friends and colleagues and sharing with your people on social. When I hear from you, "I needed this today." or "You did what???" it makes my day. I felt truly blessed for the outpouring of love when I've shared my more personal posts and took some risks to speak outside of my industry or my expertise. 

In my mind the blog is no longer simply a marketing tactic. Of course, it brings me new clients and when they come to me they feel like they know me. That said, I treat it as my creative playground and practice. I've come to need it and to believe it's a critical part of my life. I often wonder why it took me so long to feed this creative hunger and why I deprived myself the joys of making something that has the power to move people. And then I struggle over a paragraph like I'm doing with this one and I get it. This is hard. I'm new to it. I'm learning. It takes practice and commitment—and those are two things I know how to do. So, here's to being inspired by my awkward former single self, a creative experiment that showed me how to have fun while living the examined life, and to sticking with it in a way that doesn't allow life to get boring. 
 

I love Brooklyn. 

I tell (what I think are) funny stories about my daughters. 

I'm grateful to have transitioned my career from digital marketing to support the advancement of women and girls. 

I love talking about topics where I can blend my marketing and coaching expertise (cue the foreshadowing). 

I sometimes over-share. People appear to be charmed by it (or at least they tell me they are). 

I've gone through some hard shit and I see that as a strength—not a weakness.

I like simple clothing and a clean, clear kitchen counter. 

I'm always in the process of connecting two or four or one hundred great people. Friends call it "The Rachel Garrett Explosion." 

I believe people can choose to be the best version of themselves (which is usually 10x who they thought they could be) and I will do whatever I can to lovingly push them in that direction. 

I dance the line between snark and hope. 

This, my friends, is what I would call…my personal brand. Which means, it's not fake or phony. It's me—after doing the work to think about who I am. 

Here are some of the most commonly asked questions I get about personal brands to help you get yours up and running:

Why (do I have to do this crap) is a personal brand important? 

People are going to form an opinion about who you are no matter what you do. Wouldn't you want to do your best to project the message about you that is based on the core of who you are? When you're clear on your personal brand, you can be more of yourself in conversations—and that authenticity will put you and others at ease, fueling deeper, more meaningful relationships. 

How can it help my career?

Your personal brand makes you more memorable—and it helps you stand out from others with similar titles and roles. It also drives people to connect you with opportunities, projects, people and information that are a match with your strengths and priorities. For example, awhile back a New York Times article came out covering various coaching firms who were supporting parents returning to their organizations after Parental Leave. Ten different people texted, emailed and FB messengered this article to me. Supporting working parents is so core to my mission and my message that all of these friends, colleagues and acquaintances felt compelled to share it with me!

What's the first step in creating my personal brand?

Self-acceptance for the win! All of those imperfections you've been trying to hide are personal branding gold. Your imperfections make you more relatable, believable, trustworthy and human. I'm grateful to blend my two careers to tell you, being you is just good marketing, friends.

What are the components of my personal brand?

Get clear on your values, strengths, passions, imperfections and your style or aesthetic. Also—what are the topics that when you talk about them—you are impassioned and alive? This is what I call "Your Truth." You can see my article on What Happens When You Speak Your Truth to better understand how that plays into your brand. 

How do I get the word out about my brand? 

In everything you do. At a surface level, it's about how you dress, what you post on social channels, how you design your home—all of these things say something about who you are. And then when you go a bit deeper, it's who you're being in the world. Are you living your values in your relationships and in your job? Are you connecting with people and companies who live those values and share in your mission? The people with whom you hang out are as much a reflection of your brand as your latest Instagram post. 

How do I know when my brand is working?

When you feel like you're being yourself for a large percentage of the day AND you're getting momentum in your career and relationships—it's working! Isn't it wonderful to get traction when you're simply "being" instead of "trying" all the time? Also, when you begin attracting the kinds of opportunities and people who are in synch with your message and your values, you know you're cracking the code. 

Now that I have two decades of professional experience spanning two distinct careers paths, I believe more than ever that my personal brand was a critical component fueling my career success. Building a personal brand is a long-term career approach that assumes you won't always be in this role, at this company or even delivering remotely similar services—but you will always be you. And you—with all your strengths and imperfections—are the person in charge of your success, no matter what you're doing. 

Sometimes I'm communicating a message so often to clients, it feels like the universe is begging me to shout it from the rooftops. And yes, I did just use the "u" word. 

You're OK. Actually, you're more than OK. You're great. 

Your skills are valuable. 

Your strengths are marketable. 

Your jokes are funny (most of the time). 

YOU ARE ENOUGH. 

This may sound like a bizarre approach from a Career Coach. I'm supposed to be the one facilitating transformation in each session, right? As one of my clients said, "I feel like I'm supposed to have an Eat, Pray, Love moment with you or something, where I discover my passion out of nowhere." 

To clarify, "nowhere" for many clients is a place of self-judgment, guilt and focus on skills they don't have. Not exactly a breeding ground for new ideas or Eat, Pray, Love moments, friends! Our consumer culture of "never having enough" and social media obsession with "never being enough" has led us to this place, but as always—we have the choice to stay or create something new and different for ourselves. 

What if you give up your commitment to your self-proclaimed lameness and start from where you are? How do you do this? I'm four steps ahead of you. Here's how I work with clients to disrupt the cycle of self-loathing and create new possibilities with self-acceptance. 

1. Focus on things that bring you joy
Don't EVER underestimate the medicinal qualities of joy. When you feel stuck or down on yourself, giving yourself permission to feel and experience joy reinforces that you matter. 

2. Spend more time using your strengths each day
Identify your strengths, ASAP. If this is tough for you, reach out to friends, family and colleagues to ask them what they see as your strengths. Once you've done this, look at your days and see if there are ways you can tweak them so you increase the time spent on activities where you naturally excel. Leveraging your strengths will boost your confidence and allow ideas to begin to flow about other ways you can use these superpowers. 

3. Disrupt your mindset with awareness and mantra
Become aware of your self-judgment throughout the day. Notice how often it comes up and when it does, close your eyes, breath in and breath out as you say, "I'm enough." It's in these micro-actions that you begin to find relief, safety, peace and an openness that sets the stage for creativity and growth.

4. Invite clues without demanding them
When you're walking through your life, notice when you feel excited, happy, curious, engaged or hungry to know more. Write down those moments in a note on your phone or in a notebook. Express gratitude for the clue in that moment, but don't set high expectations for what each clue will mean for you. You may scare them away! If you don't feel any clues, turn up the volume on the first three steps, mentioned above.

I never thought I would say that it takes courage to practice self-acceptance and self-love, but I'm going there. We are a culture that gravitates towards pain, complaints and discontent. Rebellious optimism is required for cutting through the noise of what our world tells us we should and shouldn't be. Now doesn't that sound like fun?

At this time of year, as a Jew observing Rosh Hashanah (The Jewish New Year) and Yom Kippur (The Day of Atonement), I’m flooded with reflections on forgiveness. Forgiving others when they ask (and even when they don’t), and most importantly, forgiving myself. 

Looking back on this past year, I can recognize moments where I wasn’t always the human I wanted to be. I remind myself that I will never be perfect (and that’s okay), but I can do better. Sitting with the raw pain that comes from messing things up hurts—but being present and honest with myself, my community and the people I love is part of the process for lifelong learning and continuous growth.

I forgive myself for being the latest, last parent to pick up my weeping six-year-old.

I forgive myself for being consumed by my business at times when my family needed me. 

I forgive myself for not living far enough outside of what’s safe to push my business and career where I know it can go. 

I forgive myself for the times I was overwhelmed with the brokenness in the world and chose to do nothing instead of doing even something small. 

I forgive myself for using my losses and struggles as excuses to hide instead of fuel for a fierce, bold life.

I did all of these things, but I will not be able to move on or do better until I forgive myself, without harsh judgment, without punishment, and without consequence. Within this place of honesty, healing and openness to washing ourselves anew, we discover opportunities to remind us of who we want to be and take actions to become those people. 

The process of forgiveness allows us to say, “I did that.” instead of “I am that.” 

Once you put that action in the past, you allow yourself to keep it there and become something different. If last year, you couldn’t find the strength to stand up to your toxic boss in the face of his harsh words, forgive yourself and see what happens. If you’ve avoided giving your team necessary feedback fearing you would mess it up, that was then. Acknowledge your fear, then forgive and run towards it instead of away. 

One way to further explore forgiveness so that you can ignite the energy on the other side is to write a forgiveness letter to yourself. It may sound woo-woo, but you know me well enough by now to know 1) I go there and 2) That shit works. 

Here’s how we do it: 

1. Take some quiet time and write in a journal, on fancy gifted stationary you never thought you would use, on your laptop or even on your phone.

2. Think about the pain and shame you’re feeling.

3. Acknowledge the ways you are responsible for these situations and these feelings.

4. Grant yourself unbridled, loving forgiveness.

5. Read your letter aloud by yourself or with anyone with whom you want to share.

6. Be open to what happens next.

Of course you can make this more of a regular practice rather than focusing on it once a year. If you’re feeling stuck, one way to get into action is by simply focusing on forgiveness. Who can you forgive in your life right now? And how can you forgive yourself in your current situation? By starting with this approach, you will find a release and an ability to get back into the flow of ideas and possibilities you didn’t know were waiting for you. 
 

I've been a student of the Personal and Professional Development world for nearly 30 years—first as a hobby and way to satiate my unending curiosity about people—and then as a career and way of life. I've identified my five core values over the years as part of various workshops, classes and books, but I remember each time writing them down and then promptly tossing that piece of scrap paper in the most convenient recycling bin. I was clearly missing the point thinking that all I needed to do was to figure out what they were and the rest would magically fall into place. Well, guess what? The change I was seeking by living a life based on my values didn't materialize until I turned what I hoped would be magic into a practice. 

I started with baby steps to begin walking my talk. I did the values exercise one more time and came up with a slightly tweaked version of the values I want to live today:

Courage. Connection. Inspiration. Peace. Fun. 

I, like many of my clients, had trouble narrowing down a list of over a hundred values to simply five, but now that I've adjusted my life around them—looking at that list feels like the core of me. Now, I keep them in my wallet, in a note on my phone and on my whiteboard. I write about them. I talk about them (as many of my nearest, dearest and not so nearest and dearest know.). 

Here are 5 areas of my life I've synched up to my values to both rewarding results and clear direction for where I need to continue my work:

1. Career
Because I transitioned to a field that was focused on personal growth, this was a no-brainer, first domino to fall. As I began to build my business, I looked at the actions I was taking both as a coach and personally, to see where I was living up to my values, and where I wasn't. What could I do differently to be more courageous or inspire my clients to be the best versions of themselves? What could I do to stop taking myself so seriously and have a laugh with a potential client? And I'm thrilled to report that each time I come back to this as my core—I find answers unbound and energy to move through the things that scare me. 

2. Time
I like to call this chapter, "Google Calendar meet Rachel's values." I took a hard look at all of the things I had scheduled—in both the professional and personal aspects of life, and I made sure they laddered up to my core. To be honest, when I started, it was a total shit show. Not only was I committing to things that had more to do with other people's goals and priorities than my own—but I was over-indexed on a couple of my values while the others were completely MIA. "Peace. Peace, anyone? Bueller? Bueller?" If peace was important enough to put on a top five list—why was I not making time for it? I began asking for more childcare help from family or babysitters so I could schedule time in for breaks and time to refuel, in general. On my most recent summer family vacation, I read an entire novel. This, my friends, is called progress. 

3. Money
I won't linger here because you can read my deeper dive on this topic in, I Tracked My Spending For A Year And Here's What I Learned. After reading Kate Northrup's beautiful book, Money: A Love Story, I took her sage advice and began regularly reviewing my spending to make sure it aligns with my values. While this is an ongoing practice and something I am continuously working on, I feel inspired by taking charge of my finances. Sure, purchasing life insurance or managing a budget may not make everyone feel inspirational, but focusing on and planning for the future does for me. It certainly grants me some peace, as well (inspiration and peace—a two-for-one)!

4. Tough decisions
This is one of my favorite approaches to using values as a tool in my coaching practice. Many of us struggle with making decisions. When you use your values as a filter for decision-making, it can be that small step you need to begin trusting your gut and tapping into your inner compass, your intuition. This may sound obvious, but I like to ask myself, "If I do X, will it bring me closer to a life of [INSERT CORE VALUES]?" Sit with that question when you have quiet time and/or let it percolate for a few days or weeks. Remember, there is no "should" when you're making decisions from your core. If you're using a should, that's a clue that you're using someone else's values and not your own. 

5. Relationships
Truly, in this one—I feel I'm just scratching the surface of how I can be living my core. For the most part, it's who I am with my clients, my friends and most of my family—and that's been an exciting change. I hear from friends about their pride in who I've become in the past few years and that it feels like such a natural shift. That said, it strangely feels the toughest to pull off in two of my most important relationships—with my daughters. I'm working through our culture's definition of who I "should" be as a mother, to shut the Pinterest projects and the perfection down—so I can be fun and at peace—instead of the stressed out soul trying to keep up with it all. Really, what's fun about getting everything on the to do list done when my kids ask me to spend time with them? When I'm able to breathe through it and let the dishes sit one more hour so I can teach them how to play jacks or draw together in our meditative coloring books—I know I'm moving through the "should's" into who I want to be for them and for us. 

The process of staying true to who I am is not always simple, but it is clear—and that's one of the reasons I find it absolutely achievable. I also leave the necessary space for my core values to shift when I'm hitting different milestones in life. This is where I am right now and it feels truly me, but there will be a time when another priority may gain enough momentum to find a way into my top 5. And while I may not be exactly ready for it, I have built a practice to work through that change and adjust my life to meet who I've become. 

I hear from men and women at all levels of their careers that things are OK, but they have an overall stuck feeling. They have a yearning that's not being met—whether it's creativity, meaning, collaboration, mentorship or for f$ck sake—a sane boss. Whatever it is, they do a lot of these things to deal with it:

• Complain to friends, family and dogs

• Read articles and books that tell them how they should change themselves

• Compare themselves to others who seem to have their shit together (at least on Instagram. #noimnotastalker)

While at least the first two of these approaches seem like they could be productive—without one critical element—you're digging the hole deeper. 

Instead of all this ruminating, you must take action. It could be teeny, tiny or ridiculously huge. It could be directly related to your job or in my case (back in my digital marketing days), it could be so disconnected that you get the head scratching response of, "You feel stuck in your career so you're running the New York City Marathon? No comprendo, friend." 

In retrospect, I didn't have any good responses (except the snarky ones) for this line of questioning, but somehow I knew it was exactly what this newbie runner needed to do to find my answers. And man, did I find what I needed in this most unlikely of places. After the marathon, I realized, "I'm not that great a runner and I ran a marathon. What can I do with the things I'm great at? And why am I not doing them right now?" This one thought, combined with the knowledge that I accomplished something I didn't think possible, gave me the courage to pursue coaching and writing—helping people live lives they once thought impossible, too! 

What will you DO to step out of this funky stuck place? (Hint: it doesn't need to be a marathon! Phew.)

• You can set up conversations with those three people you've been stalking admiring on Instagram. How did they get where they are?

• You can commit to seven days of journaling, gratitude or meditation. Getting quiet sounds like non-action, but it's one of the most powerful things you can do to get in touch with your inner compass.

• You can ask five people what they think your strengths are.

• You can book a trip to somewhere you've always wanted to go.

• You can volunteer for a cause in which you care deeply, but never felt you had the time to support.

You've got options. The key to knowing if you've found the right answer is if you respond YES to any of these questions:

1. Will this bring me joy?

2. Is it something I'm curious about?

3. Do I feel lit up inside when I think about it?

4. Does it scare me (at least a little)?

Now, stop reading, thinking and thinking some more. Put down your phone. And go do something. DO SOMETHING! Right. Now. Un-stuckness is waiting for you. 
 

While I haven’t ever faced ageism personally—whether it’s because I worked in cultures where experience was valued or because I transitioned into my own business in my early forties—it’s a common fear that comes up with my job seeking and career transition clients across industries. 

While I rarely learn about overt age discrimination in my practice, the following scenarios come up often for clients as young as 40:

• Hearing crickets when you send out your resume that features top brands and years of what you would expect to be considered valued expertise.

• Learning that you’re “over-qualified” in interviews even if you say you’re open to more junior roles because of a transition.

• Feeling palpable discomfort in an interview with hiring managers who are 10+ years younger than you.

While an AARP study tells us that nearly 65% of older workers say that they have experienced age-based discrimination at work, in all the above, more subtle scenarios, we have no way to validate there was age discrimination in play. Perhaps there was, and while unfair and wrong, it is something that is out of your control (and something that corporate diversity and inclusion programs are beginning to tackle in employee hiring and retention policies and training). But—there was also the perception and the fear of age discrimination on the part of the applicant—which is the part that is within your control. That fear does not bring out your best and most confident self. So, what can you do? 

Get clear on your story: who you are, the value you bring and why you’re a unique fit for the role. 

You can get the clarity you need by doing the following:

1. Rewrite your experience narrative
Take a look at your resume and freely write your story on a separate page. If you were to write it as a linear and purposeful career path (something many of us don’t have), how would you tell that story? What’s one major learning example from each role that brought you to where you are in your career today? Identify any conflicts or unresolved resentment that come up as you tell your story and re-frame them as opportunities you had to learn to stretch in your skills and expertise. 

2. Identify your transferrable and most marketable skills
This is important for any job seeker, but especially for those concerned about being overlooked because of age. Demonstrate your value in terms of your skills and expertise that match up with the needs of the organization, not because of your years of experience. While years of experience should be something that is respected, this information may provide little value to a hiring manager who does not have years of experience under his or her belt. By building the bridge and sharing how your skills sync up with the skills needed for the role, you’re providing more tangible evidence that you’re a good fit. 

3. Assume the best
If you’ve nailed your story, you’ve prepped with a friend, a partner, a coach or a mirror, go into the job search with confidence that you’re doing your best. Lead with the expectation that age will not be a factor and that the biggest variable is fit. By walking into your conversations with a fear that age will be an issue, you may be creating something that’s not actually there or exacerbating something you can overcome with an articulate and persuasive story. 

One standard practice I advise clients to do when they don’t get a role, is to ask for feedback. You may be assuming there’s an age issue while there’s actually a productive piece of wisdom you can bring into your next interview (like we needed to see more quantifiable results or you don’t have the B2C marketing experience needed for this role). When you receive this valuable feedback, you can put some of your fears to rest, helping you focus on the parts of your conversations and your search that are solidly within your power. 

There are many variables that can destroy your work-life balance formula. The top three I hear are:

1. A lack of support from partners, family and friends

2. An inflexible work situation

3. Guilt about not doing enough in work or life

The first two can absolutely be optimized, tweaked and improved, but the reality is they will take time (and focus!) to adjust because they are deeply connected to your external circumstances and people who may be slow to change. 

But guilt, oh guilt—when I see it show up in a session, I feel the potential energy of a transformation. If guilt is your number one reason for being out of balance, you're in luck and you're about to change your life—on the quick. Let me spell this out for you. 

Guilt is in your control. 

Guilt is your choice. 

Guilt is sucking the joy out of all you're doing well. 

When you give up guilt, you're not changing your job or your boss or the field trip you had to miss because of a meeting. You're changing what all those things mean to you. Remember—you get to choose what they mean and why not take a deep breath and choose to think that you're doing the best you can (which is pretty damn good). 

I'm not saying there's no room for improvement. Of course there is! It's always helpful to reflect on how you're doing in your work or as a parent, or with how you're contributing to the world. But—it's critical to do this reflection without judgment. If you're coming from the perspective of being a self-aware flawed human, you're opening up the possibility for change. You can channel the time and energy you were spending on guilt on some realistic tweaks to your life that can bring you pride and confidence about your path and the choices you're making. 

Here's a quick exercise I like to use to move through guilt when it comes up for me:

1. Become aware of the guilt I'm feeling.

2. Notice where I feel it in my body.

3. Put my hand on that part of my body and take 3 deep breaths.

4. Tell myself, "I'm doing the best I can. I'm loved and respected for everything I do." (Find something you can say that resonates for you.)

Of course, working through guilt will be an ongoing practice because it will never go away completely. But, you will be amazed at how quickly you can find relief from giving it up. It's nothing short of liberating (and addictive!). What are you currently feeling guilty about that you can release RIGHT NOW? Yes, you can choose to feel peace, right now, and it feels calm and safe, like a place to call home.